247 Commerce: Improving the User Experience with Technically Advanced Website
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247 Commerce: Improving the User Experience with Technically Advanced Website

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Susant Patro, CEO, 247 CommerceSusant Patro, CEO
Ecommerce has transformed business over the years; increasing demand for technically advanced websites which provide seamless user experiences as standard. In today’s competitive marketplace, even a one-second delay in loading time can cost; reducing conversions rates by as much as 20 percent. To meet these demands, 247 Commerce is placing user experience at the very heart of its business. As a Magento solution partner and one of the leading ecommerce providers in the UK, they have been able to dedicate their significant resources to improving loading times via a blend of progressive web apps and headless commerce. Five years of research and development has meant 247 Commerce’s Magento websites can now load web pages within 1.5 seconds, irrespective of product catalogue size, even in low bandwidth connection areas.

Part of the shift towards streamlined web experiences includes vendors moving over from Magento 1 to the latest Magento 2. While Magento 2 is much faster and has far more user-led features, switching over from the previous version is notoriously complex —with complex components like data, theme, extensions, and custom codes to port over, migration from Magento 1 to 2 has become a major pain point. However, 247 Commerce is helping ease the process. Via their in-house 247 CloudHub Migration tool, non-technical ecommerce retailers can now migrate their store data to Magento 2 with a minimum of disruption; with their existing data automatically stored via the tool on Amazon Cloud. This has sped up migration times considerably: websites now go live in just 4-6 weeks instead of the usual 4-6 months.

But 247 Commerce’s migration provision is just one element of a complete Magento ecommerce service. As a certified Magento partner, 247 Commerce is able to serve the needs of all Magento-based websites; from migrations to integrations all the way up to custom builds.
For integrations, much like the migration process described previously, the operation involves the transferring of data from one platform to another, with the key difference that external systems such as SAP, NetSuite and NAV ERPs, CRM go into the platform as well. The company's 247Cloudhub integration tool enables merchants to integrate their web store with 12 marketplaces, covering over 20 countries and currencies, all within a single application dashboard.

In addition to migrations and complex b2b integrations, the company also offers bespoke site design and hosting. With the help of Magento Commerce Cloud, Magento Shipping, Magento Order Management, Magento Shipping, and Magento BI, 247 Commerce is able to implement any theme or function. “Hosting client’s websites on two of the most renowned and trusted brands in ecommerce, AWS and Azure, adds a sense of credibility and security,” says Susant Patro, CEO of 247 Commerce. He adds that the partnership of the company with Worldpay, Adyen, Paypal, DotDigital and Navision ensures that their clients are fully integrated with payment and shipment methods. The most recent example of this is the ticketing system and ecommerce website they created for the V&A Museum in London. After switching to a custom-designed 247 Commerce site featuring online ticketing, merchandising and print-on-demand services, the V&A saw a dramatic uplift in sales: ticket purchases went up from 100,000 individual sales in 2015 to 500,000 in 2018. An increase of 300 percent; a huge difference.

Adding to their portfolio of successful migrations, a similar project they undertook recently saw the company migrate Oxford University’s Ashmolean shop from Magento 1 to Magento 2. The new website underwent dramatic double-digit improvement in sales and conversion. Bounce rates were significantly reduced (due to the streamlined architecture of the latest build), and the site immediately saw an increase in purchases and overall performance.

Continuing their innovations in-house, 247 Commerce’s research and development is now expanding to include training and personal development. Partnering with universities and academies in association with Magento, the company is devising a program to educate and encourage the next generation of Magento developers. Via a structured overview of Magento’s technology stack, including the latest concepts in ecommerce, the firm hopes to bring the Magento platform in reach of those who would otherwise be unable to achieve qualification. Mr. Patro concludes by stating that the company is also planning to expand their reach into oversea markets; including the USA and Middle East. With so much in store, 2019 is already shaping up to be one of the most exciting periods in the company’s history.