Brent Bellm, CEO From technology integration to content globalization, e-commerce marketing challenges are delivering dissatisfying shopping experiences to customers. Online retailers are facing growth challenges because either their technology is limited, or they have hired the wrong agencies to help them manage their websites. BigCommerce, the world's leading cloud e-commerce platform, creates differentiated retail experiences for established and rapidly-growing businesses. Being an amalgamation of enterprise functionality, market-leading performance, and an open architecture and app ecosystem, BigCommerce allows businesses to grow their online sales at a much lesser cost, time, and complexity than the other on-premise software. It offers a highly-extensible SaaS solution that takes charge of security and scalability to fast-track a company's growth. Using its expert services of minimizing time-to-market, BigCommerce helps the retail companies confidently re-platform themselves at a lesser cost of ownership than that on the other leading e-commerce platforms. It leverages the power of the Google Cloud Platform to provide multiple layers of security, unparalleled bandwidth, and blazing-fast speed to the companies with retail processes. "BigCommerce prides itself on our best-of-breed, partner-first approach. Since launching the company in 2009, BigCommerce has focused exclusively on creating the world’s best SaaS e-commerce platform," says Brent Bellm, CEO at BigCommerce.
Founded in 2009, BigCommerce supports a diverse range of applications alongside streamlining the e-retail operations. Providing commerce as a service, the company empowers retail innovation everywhere, with security, uptime, and patching built in.
BigCommerce modernizes e-retail with its customizable, future-proof technology built to work with any company's existing tools. It also brings wholesale and retail together on a single site by improving SEO and customer experience for all customer segments with built-in wholesale functionality on both the front and back-end. With the provision of multi-channel e-commerce, the company allows customers to shop in multiple places. The retailers can get their respective brand in the customers' feeds across all touchpoints without additional development work. BigCommerce also helps the retail firms to grow their market presence in global regions with localized site content, currencies, and channels.
The industries of apparel and fashion, health and beauty, food and beverage, manufacturing, and automotive are all supported by BigCommerce solutions. For the apparel and fashion sector, BigCommerce delivers the required unique site experience and customization needs, while accounting for multiple sales channels, larger catalogs, and high-customer expectations. The company allows the healthcare and beauty industry to create award-winning customer experiences on the front-end alongside the maintenance of easy-to-use back-end functionality. By using BigCommerce solutions, the food and beverage industry can get their websites customized without compromising on speed, scalability, or security. The company provides the ideal catalog sizes, faceted search, and API integrations to the manufacturers in the lookout for a modern online B2B shopping experience. For the automotive firms as well, BigCommerce brings customers exactly what they're looking for with fully customizable catalogs, lightning-fast site speed, and native faceted search.
BigCommerce is more than a technology platform. It is backed by a team of e-commerce experts driven to see any business maximize its success, providing the strategy, support, and tools to help companies thrive. The purpose of BigCommerce is to power success for brands which goes beyond creating the best commerce platform on the market. It also means revolutionizing the way people shop, work and live. The company is dedicated to its merchants, guided by its values and powered by its people. From a 2-person startup to becoming a global team of hundreds, BigCommerce has till date helped retailers make billions of dollars in sales.
The expanded integration will allow BigCommerce merchants in the UK, the DACH region, the Netherlands, Sweden, Norway and Finland to integrate all of Klarna's popular pay later options, including Pay Later and Slice It. This will ensure that BigCommerce's global merchant base will have access to the tools they need to maintain a powerful ecommerce presence, while providing consumers payment flexibility and an overall better shopping experience. An optimised consumer journey will also increase customer satisfaction and loyalty for the merchants.
The American recording studio gear retailer, ZenPro Audio, integrated Klarna through BigCommerce in early 2017, allowing consumers to pay with low interest financing for their big-ticket products. Since then, ZenPro Audio has seen that the orders paid for with Klarna are over 100% higher in value compared to orders paid with credit cards or other payment methods.
Warren Dent, owner and founder of ZenPro Audio, says: "When I saw Klarna being added to BigCommerce and their rates, I was impressed by how competitive their offering was compared to other options we were considering. We signed up and never looked back. The integration was simple, and when we started to advertise the new payment option on our site, we immediately got traction. With BigCommerce and Klarna's joint offering, we saw a noticeable increase in customers YoY and average order value compared to consumers using traditional payment methods. After implementing on-site messaging, the results have accelerated even further."
Brent Bellm, CEO of BigCommerce says: "BigCommerce is thrilled to now offer Klarna to our thousands of European merchants. Klarna has become Europe's most popular alternative financing option by enabling increased consumer purchasing power, checkout conversion and average order value. After success working with Klarna in the US, we anticipate rapid adoption and usage across our European customer base."
Michael Rouse, Chief Commercial Officer of Klarna, says: "Klarna's partnership with BigCommerce is going from strength to strength. We have a shared vision of helping merchants unlock growth by offering an exceptional consumer experience that removes unnecessary friction in the checkout process. Together, we will also help merchants meet consumers' increasing demands on a convenient and personalised experience and thereby enable the merchants to compete more effectively and ultimately achieve their full potential. Based on our successful partnership in the US, we are now delighted to expand these joint efforts to additional markets."