BigCommerce: Empowering the Growth of E-Commerce Websites

BigCommerce: Empowering the Growth of E-Commerce Websites

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Brent Bellm, CEO, BigCommerceBrent Bellm, CEO
From technology integration to content globalization, e-commerce marketing challenges are delivering dissatisfying shopping experiences to customers. Online retailers are facing growth challenges because either their technology is limited, or they have hired the wrong agencies to help them manage their websites. BigCommerce, the world's leading cloud e-commerce platform, creates differentiated retail experiences for established and rapidly-growing businesses. Being an amalgamation of enterprise functionality, market-leading performance, and an open architecture and app ecosystem, BigCommerce allows businesses to grow their online sales at a much lesser cost, time, and complexity than the other on-premise software. It offers a highly-extensible SaaS solution that takes charge of security and scalability to fast-track a company's growth. Using its expert services of minimizing time-to-market, BigCommerce helps the retail companies confidently re-platform themselves at a lesser cost of ownership than that on the other leading e-commerce platforms. It leverages the power of the Google Cloud Platform to provide multiple layers of security, unparalleled bandwidth, and blazing-fast speed to the companies with retail processes. "BigCommerce prides itself on our best-of-breed, partner-first approach. Since launching the company in 2009, BigCommerce has focused exclusively on creating the world’s best SaaS e-commerce platform," says Brent Bellm, CEO at BigCommerce.

Founded in 2009, BigCommerce supports a diverse range of applications alongside streamlining the e-retail operations. Providing commerce as a service, the company empowers retail innovation everywhere, with security, uptime, and patching built in.
BigCommerce modernizes e-retail with its customizable, future-proof technology built to work with any company's existing tools. It also brings wholesale and retail together on a single site by improving SEO and customer experience for all customer segments with built-in wholesale functionality on both the front and back-end. With the provision of multi-channel e-commerce, the company allows customers to shop in multiple places. The retailers can get their respective brand in the customers' feeds across all touchpoints without additional development work. BigCommerce also helps the retail firms to grow their market presence in global regions with localized site content, currencies, and channels.

The industries of apparel and fashion, health and beauty, food and beverage, manufacturing, and automotive are all supported by BigCommerce solutions. For the apparel and fashion sector, BigCommerce delivers the required unique site experience and customization needs, while accounting for multiple sales channels, larger catalogs, and high-customer expectations. The company allows the healthcare and beauty industry to create award-winning customer experiences on the front-end alongside the maintenance of easy-to-use back-end functionality. By using BigCommerce solutions, the food and beverage industry can get their websites customized without compromising on speed, scalability, or security. The company provides the ideal catalog sizes, faceted search, and API integrations to the manufacturers in the lookout for a modern online B2B shopping experience. For the automotive firms as well, BigCommerce brings customers exactly what they're looking for with fully customizable catalogs, lightning-fast site speed, and native faceted search.

BigCommerce is more than a technology platform. It is backed by a team of e-commerce experts driven to see any business maximize its success, providing the strategy, support, and tools to help companies thrive. The purpose of BigCommerce is to power success for brands which goes beyond creating the best commerce platform on the market. It also means revolutionizing the way people shop, work and live. The company is dedicated to its merchants, guided by its values and powered by its people. From a 2-person startup to becoming a global team of hundreds, BigCommerce has till date helped retailers make billions of dollars in sales.

BigCommerce News

Klarna and BigCommerce Expand Partnership Globally

STOCKHOLM: Klarna, a leading global payments provider and licensed bank, and BigCommerce, a leading SaaS ecommerce platform for fast-growing and established brands, announced the expansion of their current partnership in the US, initiated in 2016, to also include Klarna's European core markets.

The expanded integration will allow BigCommerce merchants in the UK, the DACH region, the Netherlands, Sweden, Norway and Finland to integrate all of Klarna's popular pay later options, including Pay Later and Slice It. This will ensure that BigCommerce's global merchant base will have access to the tools they need to maintain a powerful ecommerce presence, while providing consumers payment flexibility and an overall better shopping experience. An optimised consumer journey will also increase customer satisfaction and loyalty for the merchants.

The American recording studio gear retailer, ZenPro Audio, integrated Klarna through BigCommerce in early 2017, allowing consumers to pay with low interest financing for their big-ticket products. Since then, ZenPro Audio has seen that the orders paid for with Klarna are over 100% higher in value compared to orders paid with credit cards or other payment methods.

Warren Dent, owner and founder of ZenPro Audio, says: "When I saw Klarna being added to BigCommerce and their rates, I was impressed by how competitive their offering was compared to other options we were considering. We signed up and never looked back. The integration was simple, and when we started to advertise the new payment option on our site, we immediately got traction. With BigCommerce and Klarna's joint offering, we saw a noticeable increase in customers YoY and average order value compared to consumers using traditional payment methods. After implementing on-site messaging, the results have accelerated even further."

Brent Bellm, CEO of BigCommerce says: "BigCommerce is thrilled to now offer Klarna to our thousands of European merchants. Klarna has become Europe's most popular alternative financing option by enabling increased consumer purchasing power, checkout conversion and average order value. After success working with Klarna in the US, we anticipate rapid adoption and usage across our European customer base."

Michael Rouse, Chief Commercial Officer of Klarna, says: "Klarna's partnership with BigCommerce is going from strength to strength. We have a shared vision of helping merchants unlock growth by offering an exceptional consumer experience that removes unnecessary friction in the checkout process. Together, we will also help merchants meet consumers' increasing demands on a convenient and personalised experience and thereby enable the merchants to compete more effectively and ultimately achieve their full potential. Based on our successful partnership in the US, we are now delighted to expand these joint efforts to additional markets."

BigCommerce and WP Engine Join Forces to Bring Scalable Commerce Experiences to WordPress Community

AUSTIN, Texas: BigCommerce and WP Engine announced a collaboration focused on scaling ecommerce on WordPress to address the needs of mid-market and enterprise merchants looking for a way to seamlessly blend content and commerce. This collaboration highlights the complementary solutions of BigCommerce for WordPress, a full-featured integration that combines the flexibility of WordPress with BigCommerce’s robust ecommerce engine, and WP Engine’s Digital Experience Platform.

“The BigCommerce for WordPress integration leverages the best aspects of both platforms – allowing WordPress to manage the digital experience and BigCommerce to manage ecommerce.”

In an effort to meet consumer desire for content-rich online shopping experiences, retailers are increasingly turning to WordPress to power the back-end of their ecommerce business, but often encounter growth obstacles when using the content management platform as an ecommerce storefront. With BigCommerce and WP Engine, high-volume and hyper-growth merchants now have access to an ecommerce solution that will enable them to scale their business on WordPress while maintaining the front-end experience their customers desire.

“As the platform for some of the largest ecommerce stores on WordPress, we are constantly looking for innovative solution that help our customers scale their business. We are collaborating with BigCommerce because we recognize the value of their highly scalable and intuitive ecommerce for WordPress solution will bring to our ecommerce customers,” said Lisa Box, vice president of strategic alliances at WP Engine. “The BigCommerce for WordPress integration leverages the best aspects of both platforms – allowing WordPress to manage the digital experience and BigCommerce to manage ecommerce.”

Built to appeal to high-growth customers, BigCommerce for WordPress was extensively tested on WP Engine’s platform to help ensure that the integration met the needs of WP Engine’s 85,000 global customers. Additionally, the companies have worked together to help ensure that BigCommerce for WordPress is compatible with WP Engine’s Genesis Framework – the world’s most popular theme framework for WordPress sites – and the related suite of StudioPress themes so customers can quickly launch beautifully-designed ecommerce storefronts.

“It’s no secret that content and commerce are inextricably linked in today’s retail environment, yet it’s historically been very difficult to find a solution that meets both needs at scale,” said Jimmy Duvall, chief product officer at BigCommerce. “WP Engine is well-known within the WordPress community as a reliable platform with great service, support and uptime, so partnering with them was a natural fit for our business. But more than that, bringing BigCommerce for WordPress into their digital experience platform further accelerates the ability of both companies to provide growing merchants with an enterprise-level commerce solution.”

To learn more about how BigCommerce and WP Engine can help your ecommerce business scale on WordPress, visit or

BigCommerce Extends Ecommerce Platform with Launch of New Shipping Solution

AUSTIN, Texas: BigCommerce, the leading ecommerce platform for fast-growing and established brands, announced BigCommerce Shipping, a new end-to-end shipping solution designed to simplify shipping and fulfillment for more than 60,000 merchants using BigCommerce. Powered by fulfillment and logistics experts ShipHawk and Parcelcast, BigCommerce Shipping is a completely free solution that will be made available to all BigCommerce customers, giving businesses selling on the platform access to accurate, heavily discounted shipping rates and improved shipping margins, while providing a streamlined system to manage shipments and print shipping labels directly from the BigCommerce control panel.

“Our robust ecosystem of partners are vital to customers’ ability to solve complex shipping requirements, and this new offering gives merchants yet another option to leverage the rates and processes that work best for their specific business needs and customers.”

A recent survey of BigCommerce merchants found that only 50 percent are satisfied with their existing shipping solution1 Purpose built for the platform, BigCommerce Shipping uniquely enhances existing functionality through a deeply integrated, in-product experience designed to holistically address the most common shipping scenarios without increasing costs or operational complexity.

“Shipping represents one of the most influential parts of the ecommerce experience. Not only can it impact a merchant’s bottom line, but it has the ability to influence a customer’s opinion of the brand. BigCommerce Shipping helps businesses make shipping a competitive advantage,” said Jimmy Duvall, chief product officer at BigCommerce. “Our robust ecosystem of partners are vital to customers’ ability to solve complex shipping requirements, and this new offering gives merchants yet another option to leverage the rates and processes that work best for their specific business needs and customers.”

With BigCommerce Shipping, merchants will have the opportunity to benefit from:

• Increased margins. By offering heavily discounted shipping rates with some of the nation’s leading carriers – including USPS, FedEx and DHL Express – and providing a bulk-label printing solution that automatically chooses the best carrier for each box, BigCommerce Shipping helps lower costs, improving shipping margins and businesses’ bottom line.

• Enhanced customer experience. From dynamic, accurate rates calculated directly in the shopping cart to real-time shipping updates, BigCommerce Shipping enables merchants to improve conversion and build brand loyalty by offering shoppers a better shipping experience.

• Streamlined shipping operations. With BigCommerce Shipping, merchants can compare rates, print labels, manage orders and reconcile shipping bills from a single dashboard. Additionally, included analytics give merchants deeper insights into year-over-year shipping trends, in-depth shipping costs and ways to better optimize packaging, carrier relations and customer relations.

BigCommerce’s investment in an open platform for customers and partners is proving valuable for both its merchant and partner communities. BigCommerce Shipping is the result of two partners, ShipHawk and Parcelcast, developing on top of BigCommerce’s newest shipping APIs, which allow any shipping and fulfillment company to plug into BigCommerce and provide shipping rates or quotes. This partner-led solution exemplifies BigCommerce’s commitment to working with partners to build the tools and solutions needed by merchants, and serves as a complement to existing shipping options.

Currently in beta, BigCommerce Shipping is expected to be available to US-based merchants by the end of Q1 2019, with international access expected to open later in the year. To learn more about BigCommerce Shipping or to sign up to participate in the beta program, visit

1 Based on internal data derived from a survey of 78 BigCommerce merchants conducted in June 2018.