In the rapidly evolving e-commerce space, the next game changer is always around the corner. In the wake of growing consumer demand, e-commerce businesses are under unrelenting pressure due to fierce competition and tight margins in the space. To direct e-commerce vendors on the best course of action for their businesses, e-commerce consulting firms offer expert industry advice, teaching and actioning advanced e-commerce marketing strategies to help drive profitable sales. Offering both project-based and retained e-commerce consultancy, the expertise of these firms can vary in terms of scope, from platform selection support, requirements gathering for replatforming and full e-commerce audits, to interim or supportive e-commerce roles, strategy workshops and everything in between.
E-commerce businesses are often uncertain whether to opt for e-commerce platforms or replatforming solutions in order to grow. As website replatforming is resource intensive and costly, it is crucial that businesses move for the right reasons, not just because they are not using the current platform effectively. E-commerce consulting firms can guide them to make the right decision to drive ongoing business value. They can demonstrate whether a merchant’s current platform hinders their ability to grow, drive revenue, and innovate. If their vote lands on replatforming, consulting firms would guide the merchant in terms of the key business processes and business value that they would want to bring to the new platform.
E-commerce is dominating the whole retail market where brands are manoeuvring to extend their presence across the online-offline platforms. Retailers that are on the omnichannel marketing journey need to move fast to integrate the power of e-commerce with the in-store experience to achieve true omnichannel success. With customized action plans that go beyond software and involve people, process and metrics, e-commerce consulting firms are helping retailers strategically fuse e-commerce and store operations to benefit from omnichannel.
To accelerate retail presence in parallel with sales growth, e-commerce companies need a focused, more customer-centric approach to their digital marketing strategy and management. E-commerce consulting firms create and help online retailers run conversion optimization programs that prioritize the opportunities to nudge consumers to buy through their websites. These consulting firms are utilizing web analytics services such as Google Analytics to uncover roadblocks that hinder conversion rates while analyzing product data to help better understand and influence customer behaviour.
Against the backdrop of economic uncertainty, with changing customer demands, new competition, and evolving technology, e-commerce consulting firms empower organizations to understand their options, prep for the future and make relevant changes to achieve their goals faster. In an era where technology is helping overcome challenges, we assist CEOs and CIOs to find the right e-commerce consulting/service for their enterprise, providing the insights into how to use these services to efficiently achieve and sustain profitable revenue growth while gaining a better grasp of industry dynamics.
We present to you Retail CIO Outlook Magazine’s “Top 10 E-commerce Consulting/Services Companies in UK - 2019.”